Music that is both tonally appropriate and timed well can make the difference between videos that fly under the radar and those that make people take notice and stop scrolling in their tracks. If using music in this capacity, you’ll want to make sure to choose a song that not only compliments your content-but doesn’t awkwardly or prematurely cut off. The maximum length of a live video uploaded to Twitter is two minutes and 20 seconds. However, pairing the wrong music with your content runs the risk of having your video fall flat-or, even worse, distract the viewer.Īnother thing to keep in mind when creating videos for Twitter-specific content is the platform’s constraints. These Are All Cakes /ejArkJHaid- Tasty July 8, 2020Ĭhoosing the right music can help guide and direct your audience to feel what you want them to feel. At face value, the video could be unsettling ASMR that’s not necessarily pleasing to everyone, but paired with the peppy, upbeat soundtrack the viewer thinks “Wow, look at all the cool things you can do with cake!” In the four-minute-long clip, everyday objects, including a sudsy bar of soap, roll of toilet paper, steak dinner, aloe plant, and so on-are revealed to be elaborately-decorated cakes. As a result, you need to choose a song that sounds complete (i.e has a coherent beginning, middle, and end) and doesn’t awkwardly or prematurely cut off.įor example, take this Tasty video, which went mega-viral on Twitter during the summer of 2020 with over 33 million total views. The maximum length of a video uploaded to Twitter is two minutes and twenty seconds. So there are things to keep in mind, for one: the platform’s time constraints of video content. Unlike more video-centric platforms like Tik Tok or Youtube, getting a viewer to stop scrolling and engage with your video is more difficult on Twitter. Music can help guide and direct your audience to feel what you want them to feel, but pairing the wrong music with your content runs the risk of having your video fall flat-or, even worse, distract the viewer. How do I choose the right music for my Twitter Videos?Ĭhoosing the right music for your Twitter videos can make all the difference.
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Here’s everything you need to know to pair music to your videos successfully, and how to do so without getting dinged by the Twitter police. The music you choose can make or break your Twitter video-but without the proper guardrails in place, it can also result in having your tweet removed, or worse, your account being suspended or permanently banned. Twitter is an excellent platform for showcasing your video content, as well-placed hashtags or calls for retweets can help expose your message to a broader audience. We are seeing an increasing amount of short-form vertical videos on Twitter. With the popularity of Snapchat, TikTok, and YouTube Shorts, Twitter is now also following the trend. Twitter is traditionally a platform for people to consume text-based content. How can I use music legally in my Twitter videos?.How does Twitter enforce its copyright policy?.How do I choose the right music for my Twitter Videos?.He has been featured in Billboard, Variety, and Business Week He is the former co-founder and COO of Jingle Punks Music. American entrepreneur, co-founder and Co-CEO of Slip.stream.
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